Just the beginning

We find that gamification is really a "mash up" or a mixture of disciplines cobbled together to meet a business objective. When taking on a gamification project, you are dabbling in everything from motivation theory, to game theory, to design and psychology. Hence, you can take your gamification further so there are a myriad of things we could delve into.

We can take the route of doing further scientific research. Here we can pursue a better understanding of the many different behavior models such as the Fogg Behavior model, Bartle's Player model, or the PENS model. Researchers have only scratched the surface of understanding the behavior of people in a gaming environment.

We can expect to see gamification grow considerably over the next three to four years as more businesses need engagement with their customers. That engagement must however be pleasurable for customers. People have so many options today when it comes to whom they want to buy from .They have so many more...