You're reading from API Analytics for Product Managers Understand key API metrics that can help you grow your business

Product type Paperback

Published in Feb 2023

Publisher Packt

ISBN-13 9781803247656

Length 344 pages

Edition 1st Edition

Concepts

REST API

Author (1):

Deepa Goyal

View More author details

Table of Contents (24) Chapters

Preface

1. Part 1:The API Landscape

2. Chapter 1: API as a Product FREE CHAPTER

3. Chapter 2: API Product Management

4. Chapter 3: API Life Cycle and Maturity

5. Chapter 4: Building and Managing API Products

6. Chapter 5: Growth for API Products

7. Chapter 6: Support Models for API Products

8. Part 2: Understanding the Developer

9. Chapter 7: Walking in the Customer’s Shoes

10. Chapter 8: Customer Expectations and Goals

11. Chapter 9: Components of API Experience

12. Part 3: Deep Dive into Key Metrics for API Products

13. Chapter 10: Infrastructure Metrics

14. Chapter 11: API Product Metrics

15. Chapter 12: Business Metrics

16. Part 4: Setting a Cohesive Analytics Strategy

17. Chapter 13: Drawing the Big Picture with Data

18. Chapter 14: Keeping Metrics Honest

19. Chapter 15: Counter Metrics to Avoid Blind Spots

20. Chapter 16: Decision-Making with Data

21. The API Analytics Cheat Sheet

22. Index

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Mapping the developer’s journey

The path a customer takes while discovering, evaluating, and ultimately using your product is known as the “user journey.” A user journey map depicts the user journey in a visual format alongside the user’s activities, goals, touch points, and responses.

User journey maps are very useful in understanding how your customers connect with your brand, product, or service. User journey maps vary from company to company and might vary from industry to industry. However, they always show a timeline of the user’s trip that summarizes the most crucial steps.

As you apply the user journey mapping methodology for API products, you will notice that “user” and “developer” are often used interchangeably. In the following diagram, you will see how to map the user journey across discovery, evaluation, integration, testing, deployment, and observability mapped to the various questions customers have...