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API Analytics for Product Managers

You're reading from   API Analytics for Product Managers Understand key API metrics that can help you grow your business

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Product type Paperback
Published in Feb 2023
Publisher Packt
ISBN-13 9781803247656
Length 344 pages
Edition 1st Edition
Concepts
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Author (1):
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Deepa Goyal Deepa Goyal
Author Profile Icon Deepa Goyal
Deepa Goyal
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Table of Contents (24) Chapters Close

Preface 1. Part 1:The API Landscape 2. Chapter 1: API as a Product FREE CHAPTER 3. Chapter 2: API Product Management 4. Chapter 3: API Life Cycle and Maturity 5. Chapter 4: Building and Managing API Products 6. Chapter 5: Growth for API Products 7. Chapter 6: Support Models for API Products 8. Part 2: Understanding the Developer 9. Chapter 7: Walking in the Customer’s Shoes 10. Chapter 8: Customer Expectations and Goals 11. Chapter 9: Components of API Experience 12. Part 3: Deep Dive into Key Metrics for API Products 13. Chapter 10: Infrastructure Metrics 14. Chapter 11: API Product Metrics 15. Chapter 12: Business Metrics 16. Part 4: Setting a Cohesive Analytics Strategy 17. Chapter 13: Drawing the Big Picture with Data 18. Chapter 14: Keeping Metrics Honest 19. Chapter 15: Counter Metrics to Avoid Blind Spots 20. Chapter 16: Decision-Making with Data 21. The API Analytics Cheat Sheet
22. Index 23. Other Books You May Enjoy

Avoiding cannibalizing metrics

Metrics that measure the success of one part of a product or service at the cost of another are called cannibalizing metrics. For example, a cannibalizing metric could be a metric for an API product that counts the number of API requests but doesn’t care about the quality of the responses.

To avoid setting cannibalizing metrics, you should make sure that a metric is tied to the overall goals and objectives of a product. This will help to ensure that the metric is measuring something important and relevant to the success of the product. You should also consider the trade-offs that may be involved in achieving the metric.

Using multiple metrics to track the success of the product helps ensure that the success of the product is not being measured by just one potentially cannibalizing metric. Involve all relevant stakeholders in the process of setting metrics. This can help to ensure that the metrics take into account the needs and priorities...

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