Avoiding cannibalizing metrics
Metrics that measure the success of one part of a product or service at the cost of another are called cannibalizing metrics. For example, a cannibalizing metric could be a metric for an API product that counts the number of API requests but doesn’t care about the quality of the responses.
To avoid setting cannibalizing metrics, you should make sure that a metric is tied to the overall goals and objectives of a product. This will help to ensure that the metric is measuring something important and relevant to the success of the product. You should also consider the trade-offs that may be involved in achieving the metric.
Using multiple metrics to track the success of the product helps ensure that the success of the product is not being measured by just one potentially cannibalizing metric. Involve all relevant stakeholders in the process of setting metrics. This can help to ensure that the metrics take into account the needs and priorities...