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AMP: Building Accelerated Mobile Pages

You're reading from   AMP: Building Accelerated Mobile Pages Create lightning-fast mobile pages by leveraging AMP technology

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Product type Paperback
Published in Oct 2017
Publisher Packt
ISBN-13 9781786467317
Length 370 pages
Edition 1st Edition
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Author (1):
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Ruadhan O'Donoghue Ruadhan O'Donoghue
Author Profile Icon Ruadhan O'Donoghue
Ruadhan O'Donoghue
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Table of Contents (17) Chapters Close

Preface 1. Ride the Lightning with AMP FREE CHAPTER 2. Building Your First AMP Page 3. Making an Impression - Layout and Page Design in AMP 4. Engaging Users with Interactive AMP Components 5. Building Rich Media Pages in AMP 6. Making Contact - Forms in AMP 7. Dynamic Content and Data-Driven Interaction 8. Programming in AMP - amp-bind 9. When AMP Is Not Enough - Enter the iframe 10. Ads and Analytics in AMP 11. AMP Deployment and Your Web Presence 12. AMP - Where It's At and Where It's Going 13. AMP Components 14. Actions and Events 15. amp-bind Whitelisted Functions 16. amp-bind Permitted Attribute Bindings

Showcasing products with <amp-carousel>


When it comes to e-commerce, amp-carousel really shines. We saw amp-carousel briefly in the last chapter, where we used it to build a horizontal navigation menu. This time, we'll make use of it to showcase products. For our examples, we'll have a products listing page, and a product detail page. Each product will have a name, a description, a price, and several images.

In our product listing page, we'll show just a thumbnail image, the product name, and the price. eBay was an AMP early-adopter, and we can look to its AMP implementation for inspiration. It contains several carousels promoting different categories of products; we'll build something similar. We can also take UX design cues from other e-commerce retailers, such as Amazon and AliExpress. Our product listing page will contain carousel lists of similar products. We'll then add a product page, and we'll see how various AMP media components can be used to present the product.

E-commerce...

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