Product launch
In the past, product managers had to rely on gut feelings and their own experiences to make the right product decisions. Today, AI is changing this dynamic by providing a more objective way of making product decisions based on data and past interactions.
Let's take a step back and look at how AI is changing the world of products, with a focus on four areas:
- How AI is changing product launches
- Predicting demand from early signals
- AI for the two types of product launches
- Using AI for product launches—advantages and disadvantages
Let's start off with an overview of how AI is changing product launches.
How AI is changing product launches
Traditional product innovation was built around the interview-centric approach. In other words, product managers assumed that the best way to understand their customers was to spend time with them. This approach has evolved quite a bit over the past few decades. The trend now is toward...
