Using Commerce.AI for consumer electronics brands
As Commerce.AI runs the world's largest product data engine, there's a whole host of opportunities for consumer electronics brands to become more innovative. Let's explore how to use Commerce.AI to better understand product positioning, analyze the consumer electronics market, improve research initiatives, generate product ideas, and more.
Understanding product positioning
Understanding product positioning is critical for understanding the market potential for any given product. The following diagram shows how the Commerce.AI positioning chart can be used to understand where the different products stand in their market space by comparing their sentiment scores (vertical axis) and Number of reviews (horizontal axis):
Figure 6.1 – A product positioning chart mockup comparing sentiment and number of reviews
In the case of a camera, for instance, an entry-level point-and-shoot model may...
