Introducing Azure AD B2C

Azure AD Business to Customer (B2C) is a cloud-based identity and access management solution provided by Microsoft Azure. It enables organizations to manage user identities and access to their applications, whether they are web or mobile, with a focus on consumer-facing scenarios. Azure AD B2C is designed to help organizations to deliver secure authentication and authorization services to their customers or external partners, without requiring them to have their own identity infrastructure.

Azure AD B2C is constructed on the foundation of Azure AD, which provides core identity services. It relies on industry-standard protocols such as OpenID Connect (OIDC) and Open Authorization (OAuth) 2.0 for secure authentication and authorization. It supports various identity providers, including social and enterprise providers, and allows custom policies for tailored authentication flows. Additionally, Azure AD B2C offers multi-factor authentication, user self-service...