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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

So, what are your options?

You have all three options available to you. Depending on the platform capabilities that you have, as we will explore in the next chapter, there are some pros and some cons that could be encountered.

But, for now, let's have a closer look at the different options you have for hosting your CRM application and compare the benefits and shortcomings of each deployment option.

For this section, we will look at Microsoft Dynamics 365. I've chosen to look at Microsoft because it provides all of the preceding options and is, therefore, a very good case study. However, this table can be applied to any other vendor. To make it work, you simply need to ask your vendor to provide you with an up-to-date list of similar deployment comparisons:

So, what are your options?

Figure 8.7: Comparison of the benefits and shortcomings of each deployment option

The preceding table illustrates both the pros and cons of the deployment options and leaves you with a variety of options when deploying your system...

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