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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

Integration project phases

I suggest considering CRM integration tasks as their own mini project. This can start from the early stages of the CRM project, from diagnostics to initiation execution, stabilization, deployment, and operation. All of these stages define a horizontal set of activities that require various stakeholders to be involved in this process.

Parties involved in integration can be customers, partners, or regulatory agencies. It is vital for every stakeholder to understand what the outcome of the integration will be and what everyone's role is in making the implementation a success.

For instance, having a project champion from an internal team is one way to onboard everyone. In my experience, establishing a communication platform with everyone participating in the integration activities is essential and moreover, having someone from the internal team to champion the integration project internally is crucial for the success of the integration. They'll be able...

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