Completing your SEO checklist

SEO, or Search Engine Optimization, is the process of setting up your site in the best possible way for it to be read by the bots that generate searchable materials for search engines such as Google and Bing. It is also a way for your content to be found by people who are looking for it. SEO is less an item you check off of your list and more an ongoing process of continually improving your website.

The most important thing to think about as you begin focusing on SEO is what you expect users to be searching for – these are your keywords. Ideally, these keywords are infused in your site’s copy, outline, and titles already, but as you begin preparing to review your site for opportunities to improve, this will be something to keep top of mind.

I must confess, though I try very hard to keep the principles of SEO in mind as I build, I’m not very good about being diligent in following them as I build the site, so I rely on an SEO checklist...