QR codes and online promotions
Social media doesn't end online. The relationships you build as a result of connecting online transfer to the physical realm. When this happens, you want to ensure accessibility remains a priority when it comes to your WordPress site. Using QR codes is just one simple and measurable way, which takes advantage of the billion savvy people who own smartphones and are too lazy to manually enter web addresses into their mobile browsers. Use your code whenever you can and wherever it's appropriate. If you need more pointers, you may use the following tips:
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Do |
Don't |
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Use your QR code on print collateral such as posters, coupons, labels, stickers, flyers, and business cards |
Use your QR code where there is no cell phone reception or Wi-Fi hotspot (subways, mountain tops, and so on) |
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Test your QR code before you actually include it on any of your print collateral |
Use your QR code as the main emphasis of your print collateral (unless you're catering to Internet devotees... |
