You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

View More author details

Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Project sequencing

There are many ways to prioritize and sequence work based on business priority. You might decide to implement the features that will build upon your existing technology footprint before investing in new technology. You might choose to work on the most impactful components first, the ones that are going to have the biggest effect on revenue or customer satisfaction. Maybe your business is coming up to the end of a software contract and the most important thing is to get your customer service team up and running on Service Cloud before the old system expires.

No matter what method of prioritizing outcomes is appropriate for your situation, there are a few things you'll need to get right out of the gate.

Building a firm foundation

Your job as the B2C solution architect is to make sure that any foundational decisions around data strategy or integration are properly thought through and accounted for. There will always be incremental improvements to make...