Releasing value to customers
Up to this point, we have our changes in the production environment, testing them to ensure functionality, security, and reliability. Now we are ready to release. We want to release our changes to the customer for the following reasons:
- We think the timing is right for the customer to take advantage and when the organization thinks there is high market demand
- We have confidence that the change will not have a negative impact on the production environment
Even with those reasons, we may not want to introduce our release all at once. On April 23, 1985, the Coca-Cola Company announced the first major change to the formula for its flagship soft drink. New Coke had succeeded in over 200,000 blind taste tests against Pepsi, Coke’s chief competitor. However, upon release, the reaction was swift and negative. The outcry against the new formula had forced Coca-Cola to reintroduce the original formula as Coca-Cola Classic after only 79 days...
