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You're reading from Python Social Media Analytics Analyze and visualize data from Twitter, YouTube, GitHub, and more

Product type Paperback

Published in Jul 2017

Publisher Packt

ISBN-13 9781787121485

Length 312 pages

Edition 1st Edition

Languages

Python

Tools

GitHub

Concepts

Data Analysis

Authors (3):

Baihaqi Siregar

Siddhartha Chatterjee

Michal Krystyanczuk

View More author details

Table of Contents (10) Chapters

Preface

1. Introduction to the Latest Social Media Landscape and Importance

2. Harnessing Social Data - Connecting, Capturing, and Cleaning FREE CHAPTER

3. Uncovering Brand Activity, Popularity, and Emotions on Facebook

4. Analyzing Twitter Using Sentiment Analysis and Entity Recognition

5. Campaigns and Consumer Reaction Analytics on YouTube – Structured and Unstructured

6. The Next Great Technology – Trends Mining on GitHub

7. Scraping and Extracting Conversational Topics on Internet Forums

8. Demystifying Pinterest through Network Analysis of Users Interests

9. Social Data Analytics at Scale – Spark and Amazon Web Services

Campaigns and Consumer Reaction Analytics on YouTube – Structured and Unstructured

YouTube has changed the way video content is stored, transmitted, and viewed in the world. Yesterday's television is today's YouTube. YouTube has put the ability to publish video content to the world at the fingertips of anyone with an internet connection. The fact that viewing videos on YouTube is free and could be viewed at the convenience of your time generates a humongous amount of traffic. The statistics are staggering:

6 out of 10 people prefer online video platforms to live TV
YouTube is the third most visited site in the world after Google and Facebook
300 hours of videos are uploaded on YouTube every hour
25 billion hours of video is watched each month

This explains the reason that YouTube was acquired by Google in 2006 for $1.65 billion. One big difference between TV...

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Authors (3)

Siddhartha Chatterjee

Siddhartha Chatterjee is an experienced data scientist with a strong focus in the area of machine learning and big data applied to digital (e-commerce and CRM) and social media analytics. He worked between 2007 to 2012 with companies such as IBM, Cognizant Technologies, and Technicolor Research and Innovation. He completed a Pan-European Masters in Data Mining and Knowledge Management at Ecole Polytechnique of the University of Nantes and University of Eastern Piedmont, Italy. Since 2012, he has worked at OgilvyOne Worldwide, a leading global customer engagement agency in Paris, as a lead data scientist and set up the social media analytics and predictive analytics offering. From 2014 to 2016, he was a senior data scientist and head of semantic data of Publicis, France. During his time at Ogilvy and Publicis, he worked on international projects for brands such as Nestle, AXA, BNP Paribas, McDonald's, Orange, Netflix, and others. Currently, Siddhartha is serving as head of data and analytics of Groupe Aéroport des Paris.

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Baihaqi Siregar

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Michal Krystyanczuk

Michal Krystyanczuk is the co-founder of The Data Strategy, a start-up company based in Paris that builds artificial intelligence technologies to provide consumer insights from unstructured data. Previously, he worked as a data scientist in the financial sector using machine learning and big data techniques for tasks such as pattern recognition on financial markets, credit scoring, and hedging strategies optimization. He specializes in social media analysis for brands using advanced natural language processing and machine learning algorithms. He has managed semantic data projects for global brands, such as Mulberry, BNP Paribas, Groupe SEB, Publicis, Chipotle, and others. He is an enthusiast of cognitive computing and information retrieval from different types of data, such as text, image, and video.

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