Creating the “must have” pages

What follows here, is a discussion of the pages you would probably expect to find on any e-commerce website. I will go through each in turn, discuss their purpose, and make some suggestions about creating your own version of the page.

Delivery

This should contain everything a customer, future or current, needs to know about the delivery times, return, and refund policies. Depending upon the complexity of your offering, this whole page might amount to a couple of paragraphs or more.

Legal notice

This page attempts to disclaim any unreasonable liabilities that you might encounter. Even if your content and products are not controversial, you might want to get proper legal advice for them.

Obviously, however, if you sell something that could leave you open to legal action, then you should definitely get proper legal advice and probably insurance as well.

This is one of the few areas where it might be worth getting your wallet out!

Terms and conditions

They are many rules...