Creating the 'must-have' pages

What follows is a discussion of the pages you would probably expect to find on any e-commerce website. I will go through each in turn, discuss its purpose, and make some suggestions about creating your version of the page.

Delivery

This should contain everything a customer, future or current, needs to know about delivery time's return and refund policies. Depending upon the complexity of your offering, this whole page might amount to a couple of paragraphs or more.

Just make sure it is clear and complete, and if it needs to be long, make sure it is easy to use. This page is probably more important than the other information pages, as it is statistically the most likely to be referred to before a purchase is made. There is a sample template to extend or cut is on www.prestashop-book.com.

Legal notice

This page attempts to disclaim any unreasonable liability you might encounter. Even if your content and products are not controversial, you might want to get proper...