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Marketing Automation with Mailchimp
Marketing Automation with Mailchimp

Marketing Automation with Mailchimp: Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

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Profile Icon Margarita J. Caraballo
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S$28.99 S$32.99
eBook May 2023 304 pages 1st Edition
eBook
S$28.99 S$32.99
Paperback
S$40.99
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Arrow left icon
Profile Icon Margarita J. Caraballo
Arrow right icon
S$28.99 S$32.99
eBook May 2023 304 pages 1st Edition
eBook
S$28.99 S$32.99
Paperback
S$40.99
Subscription
Free Trial
eBook
S$28.99 S$32.99
Paperback
S$40.99
Subscription
Free Trial

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Marketing Automation with Mailchimp

Welcome to Marketing with Mailchimp

Marketing and commerce – it’s ultimately the crux of why you’re here. Presumably, you’re interested in growing your current efforts or verifying that you’re making the best use of the Mailchimp platform if you’re a current user. Platforms such as Mailchimp can be absolutely huge, and deciding what would serve you now versus what would work later in terms of your marketing efforts can be very overwhelming.

I don’t want to discount the value of the robust knowledge base that Mailchimp’s own technical content team maintains. It’s been written by some of the smartest and kindest technical writers in the business, but what we can build together here in this book is a holistic vision for how the pieces that you’re already using fit together and can be boosted by leveraging more of the platform.

Let’s get right into a little background on Mailchimp and then define how we will be using both some general marketing terms in the broader context and terms you will see in the Mailchimp platform itself that deviate slightly from their typical utilization in the marketing industry at large. The goal here is just to set a solid foundation and understanding of words we’ll be using throughout the book, but also in the event that you don’t have an existing Mailchimp account to work with, we’ll also be walking through creating an account quickly toward the end of the chapter.

In this first chapter, we will cover the following main topics:

  • A glance at Mailchimp’s journey
  • Understanding and using online marketing with Mailchimp
  • Mailchimp-specific terms
  • Common utilizations
  • Creating an account

A glance at Mailchimp’s journey

Mailchimp, like many startups, started its life as a side hustle for its founders Ben Chestnut and Dan Kurzius. Ben and Dan operated a web design agency called Rocket Science Group and repeatedly noted that their smaller and mid-sized clients in particular mentioned their need for email marketing services. So, over time, on the side, they built the first Mailchimp email marketing service for small businesses.

Both Ben and Dan had parents who ran and operated their own small businesses throughout their childhoods and so they saw first-hand how difficult it could be for entrepreneurs to compete with better-equipped or larger competitors. This drove them to what ultimately became the mission of Mailchimp – to empower the underdog. In 2007, Rocket Science Group ultimately ended its agency work and turned all its efforts to developing Mailchimp into something specifically designed to provide small and medium-sized businesses with an email marketing tool as their initial entry point into marketing and staying in touch with their audiences.

Over the next decade, the needs of marketers steadily increased and became more complex. As the market pivoted more heavily toward diverse types of digital marketing, this drove Mailchimp to add more channels to be able to continue to equip the businesses that grew with them with what they needed to stay competitive. Of course, not only was this a benefit to long-time Mailchimp customers but it also ensured over time that Mailchimp stayed an ideal platform for new folks to start and grow with.

Over 20 years, this specific focus on small and medium-sized businesses and the commitment to the success of its users really propelled Mailchimp from being a bootstrapped, quirky, obscure, small email marketing platform into being a globally recognizable brand that does so much more. It kept much of what made it quirky and scrappy but certainly made its way to the front of the pack. This brings us to the current-day Mailchimp marketing platform.

Now that we have had a look at Mailchimp’s journey, let’s walk through a quick overview of the online marketing universe and then define some general terms and specific terms used in Mailchimp.

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Key benefits

  • Learn audience management strategies to make informed decisions for your marketing channels
  • Employ practical use cases for your custom business needs to implement basic and pro Mailchimp features
  • Customize Mailchimp using powerful integrations to deliver top-notch user experience

Description

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.

Who is this book for?

This book is for marketing professionals or small-to-midsize business entrepreneurs looking to start a marketing journey through powerful marketing automation. To get the best from this book, you must be familiar with using web apps and have an understanding of content design. This book will help anyone who is looking to start a marketing career and wants to take hands-on ownership of building marketing and outreach strategies for the business.

What you will learn

  • Understand specific account-level settings, their purpose, and account management
  • Explore strategies and tools for managing inactive contacts for target marketing
  • Integrate Mailchimp for easy customization with a low-code options for customization
  • Establish a strong marketing presence with email and websites and leverage it for e-commerce and services
  • Discover advanced reporting and analytics by turning audience information into relevant growth metrics
  • Automate your marketing workflows using the Mailchimp customer journey builder

Product Details

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Publication date, Length, Edition, Language, ISBN-13
Publication date : May 26, 2023
Length: 304 pages
Edition : 1st
Language : English
ISBN-13 : 9781800567566
Vendor :
Intuit
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Product Details

Publication date : May 26, 2023
Length: 304 pages
Edition : 1st
Language : English
ISBN-13 : 9781800567566
Vendor :
Intuit
Concepts :
Tools :

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Table of Contents

24 Chapters
Part 1:Introduction to Mailchimp Chevron down icon Chevron up icon
Chapter 1: Welcome to Marketing with Mailchimp Chevron down icon Chevron up icon
Part 2:Getting Set Up Chevron down icon Chevron up icon
Chapter 2: Basics of Account Management and Audiences Chevron down icon Chevron up icon
Chapter 3: Importing and Combining Audiences Chevron down icon Chevron up icon
Chapter 4: Understanding the Difference between Groups, Tags, and Segments Chevron down icon Chevron up icon
Chapter 5: Strategies and Tools for Managing Inactive Contacts Chevron down icon Chevron up icon
Part 3:Basic Channels Chevron down icon Chevron up icon
Chapter 6: Setting Up and Customizing Various Form Types Chevron down icon Chevron up icon
Chapter 7: Establishing Your Brand with the Content Studio Chevron down icon Chevron up icon
Chapter 8: Outreach Marketing with Templates and Campaigns Chevron down icon Chevron up icon
Chapter 9: Setting Up Your Marketing Presence with Websites Chevron down icon Chevron up icon
Part 4:Refine and Automate Chevron down icon Chevron up icon
Chapter 10: Understanding Reports and Analytics Chevron down icon Chevron up icon
Chapter 11: Implementing A/B and Multivariate Testing Chevron down icon Chevron up icon
Chapter 12: Strategies for Automating Using the Customer Journey Builder Chevron down icon Chevron up icon
Chapter 13: Setting Up a Mailchimp E-Commerce Store Chevron down icon Chevron up icon
Part 5:Get Smarter and Connect Chevron down icon Chevron up icon
Chapter 14: E-Commerce Integrations Chevron down icon Chevron up icon
Chapter 15: Form and Survey Integrations Chevron down icon Chevron up icon
Chapter 16: CRM and Connectivity Integrations Chevron down icon Chevron up icon
Chapter 17: Use Cases and Real-World Examples Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon
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