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Integrating CRM across your Organization for Business success

You're reading from   Integrating CRM across your Organization for Business success Build your business processes around the needs of your customers by successfully integrating your CRM within your core business functions to drive improvement

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Product type Paperback
Published in Jan 2016
Publisher Packt
ISBN-13 9781783001040
Length 180 pages
Edition 1st Edition
Concepts
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Author (1):
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Andrew Blackmore Andrew Blackmore
Author Profile Icon Andrew Blackmore
Andrew Blackmore
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Table of Contents (14) Chapters Close

Integrating CRM Across Your Organization for Business Success
Credits
About the Author
About the Reviewer
Preface
1. What is CRM Integration and Why is It Good for Your Business? 2. How to Implement an Integration FREE CHAPTER 3. How to Build a Contact Integration 4. How to Build a Sales Management Integration 5. How to Build a Collections Management Integration 6. How to Build a Vendor Management Integration 7. How to Build a Support Management Integration 8. How to Develop and Maintain Your Integration 9. Where Next for Integrations – the Cloud and Other Areas

Chapter 6. How to Build a Vendor Management Integration

In previous chapters, we designed contact management, sales management, and collections management integrations. All the integrations had one feature in common: they made use of synchronized customers, or as they are called in the ERP, accounts receivable customers.

This chapter will also focus on the benefits of synchronizing vendors, or accounts payable vendors, for use by users of the CRM application.

There is a class of applications called vendor relationship management (or supplier relationship management), which is for managing vendors. VRM (or SRM) applications can include specialized features for dealing with vendors to help with complex bid negotiation and evaluation. We will not attempt to duplicate a full VRM system. Instead, we will build a simpler alternative, by bringing vendor records from ERP to CRM and integrating them with CRM functionality. Using your CRM application to manage your vendor relationships adds value to...

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