Transformation case studies from consumer industries
Next, we will look at a few examples of digital transformation at work, in some consumer-centric industry sectors. We will see how these transformations are enabled by the emerging digital technologies from the prior section. Some of these transformations have been accelerated by the COVID-19 pandemic, at the time of writing this book.
Peloton
Peloton has 2.6 million members worldwide at the time of writing. Their bikes represent a relatively recent digital transformation in the world of indoor cycling classes, which have moved them from the gym to the home. Peloton's Turkey Burn ride during the Thanksgiving holidays in the US draws well over 10,000 riders every year. It is a perfect example of the servitization of the exercise bike via digital technologies. The technology helps to recreate the high-end gym indoor cycling studio environment at home. The COVID-19 pandemic has pushed Peleton's digital transformation...
