Business model canvas

While your playbook should guide your team through many projects with limited changes, you may find that you also need a tool that will help you concisely frame each individual project to ensure that everyone on the team fully understands the project objectives and expectations. If you would like to create a visual representation of the entire project, you may find the business model canvas, introduced by Alexander Osterwalder in 2005, to be a useful tool:

Figure 11.2 – Business model canvas template (Source: http://diytoolkit.org/tools/business-model-canvas/, License: CC BY-SA-NC)

A variation of the business model canvas, called the digital transformation canvas, was developed by Ricardo Ivison Mata and is shown in Figure 11.3. It showcases the use of the digital transformation canvas for planning out a personal health initiative. Such one-page visuals are quite popular for summarizing transformation goals and the journey...