The importance of data-driven culture

Implementing digital systems and processes is a critical step in maturing an organization’s data strategy, but this transformation also necessitates a change in human behavior. The rise of data-driven cultures within organizations is also required for a full digital transformation. This means that people within the organization are willing to invest the time and energy required to implement the appropriate systems, manage them with operational excellence, and deliver value across the company.

An organization that has a strong, data-driven culture will have senior leaders who are committed to making decisions using data and creating a culture where data is valued and used across the organization. Their teams will have data literacy – a basic understanding of what data is made available across the organization and how it should be used. This includes adopting best practices for how to collect, clean, and interpret data and implementing...