Chapter 3: Research and Validation

In the previous chapter, we understood the difference between linear products and digital platforms and how product management differs for each of them. Now that we have seen how traditional product management techniques must be modified to fit the platform, we can go into the specifics of product management for digital platforms. We will start from the first step of initial research and work our way up to digital platforms' sustainability and day-to-day operations.

Conducting research and gathering insights are essential in any product's journey, and digital platforms are no different. Even though the stage is the same, the techniques and specific data collected and analyzed are very particular in digital platforms. After research comes the validation phase, where we must validate that the concept of a particular digital platform is feasible and viable. This chapter will explain and explore each step of the research and validation phase...