Chapter 12. Promotion, SEO, User Retention, and Monetization Strategies
With DinoSpace up and running, and now that we are more comfortable in handling our site's future growth, we need to get members to our site, as without members our social network will fail (unless we were setting up DinoSpace for a select group of people who we know). Let's look at useful promotion, marketing, search engine optimization, and user retention concepts, to help us increase our user base, and keep our users.
In this chapter, you will learn the following:
How to promote sites online using:
Pay-Per-Click campaigns
Advertising space
Newsletters
Social marketing
How to keep the search engines happy
On-site and off-site search engine optimization
Some customer retention tips
Some tips to help make money from the site
It is important to note, that this isn't a technical chapter, and the contents covered can (and do) fill several books. The purpose of this chapter is to give you some valuable insight, hints, and tips which...
