Summary and key takeaways
Incorporating what we learned from our experience, we’ve identified several key insights that have profoundly impacted our approach to data management and business collaboration at this point of our evolution.
Takeaway #1 – integration of data and business domains
The first major insight was the realization that defining data domains (such as Customer, Contact, Opportunity, and Product) in tandem with corresponding business domains (such as Sales, Marketing, and Revenue) leads to a more holistic and effective data management strategy.
The real power emerges at the intersection of these two domain types, giving rise to hybrid business data domains.
In these hybrid domains, both the data team and business stakeholders share the same perspective on data. The data team brings an added advantage with a fully consolidated and unified portrait of the data domain, ensuring that all stakeholders are on the same page and that the data is represented...
