Training and education of the offensive security team
This aspect is commonly under-invested into organizations. To build a strong offensive security program and attract talent, it's critical to have a clear path of education for team members to evolve both individual career aspirations and the program itself. This includes being able to attend security conferences to learn and network, but also to present their own research and get inspired by the work of others to come up with the next great idea or operation.
It's not uncommon to get stuck in continuous operational work and to forget about training. There is a great analogy a mentor once told me. As far as I know, the story is based on something Abraham Lincoln said.
There is a woodcutter who cuts wood all day long. Over the course of time, his ax loses its sharpness. He gradually becomes slower and slower at cutting wood. He is just too busy cutting wood to sharpen his ax! One day, a friend tells him, Hey man, I...