Who this book is for

If you're a product marketer, product marketing leader, or marketing manager looking to sharpen your product marketing skills, this book is for you. With this book, you'll deep dive into product marketing and identify blind spots in your strategies, primarily in B2B tech. This book is also beneficial for product managers who want to explore key product marketing functions to foster exceptional collaboration and positively impact future solutions.

To get the most out of this book, a basic knowledge of product marketing is recommended.