Summary
The goal of IT strategy is to gain a competitive advantage to be able to achieve the organization's objectives. Strategic direction is decided by a thoughtful eye on the business horizon. The foundation of competitive strategy is matching up an organization's strategic capabilities with the present and future needs and wants of customers. The fit between organizations strategic capabilities and the customers' needs and wants determines the strategic portfolio of products and services for the organization. The key to establishing this strategic direction are the four key areas:
- Competitive advantage in markets that gives an edge over rivals
- Customers and their current and future needs
- Products and services to develop and support
- Sales and services for the customers
