Engagement loops (Table A – 1)

The following tables point out the key engagement loops for the killer, achiever, socializer, and explorer player types in our gamified system. Keep in mind the actions are basically the same. The motivations and feedbacks, however, are different.

Player type: Killer

Motivation	Action to take	Feedback
To see if the player's discussions thread count is the highest. Who are they out pacing? Who is ahead of the player?	Check their discussion thread count	Where they stand relative to other players.
To see if they can review more than anyone else	Review a differing point of view section	How many reviews have they done to date relative to other players in their cohort.
To meet this target discussion amount more than any other player	Set a target discussion amount for a particular time period	Statistics of meeting their discussion target compared to how well others are meeting their discussion target.
To meet the player's Differing Points of View target more than other players	Set a Differing Points of View target to review	Statistic of meeting their Differing Points of View target compared to how well others are meeting their target.
To watch and participate in the instructional videos sooner than anyone else in their cohort	Watch a video (or some instructional material) on how to use the discussion area	Statistics of how long it has taken to participate in the instructional items compared to their cohort.
Statistics of meeting their discussion target compared to how well others are meeting their discussion target	Watch a video (or some instructional material) on the value of viewing other perspectives	Statistics of how long it has taken them to participate in the instructional items compared to their cohort.
To be the most active player in the discussion groups	Participate in the discussion groups	Statistics of how many discussions the player has participated in.
To be the most active player in the discussion groups	Read through other users' discussions posts	Statistics of how many discussions the player has viewed/read.
To be the most consistent participant in the discussion groups	Participate in the discussion groups over time	Statistics that shows how long the player has been participating and the last time the player participated.
To be the most consistent participant in the discussion groups	Read through other users' perspectives over time	Statistics that shows how long the player has been participating and the last time the player participated.

Player type: Achiever

Motivation	Action to take	Feedback
To see how many discussion threads are they a part of	Check their discussion thread count	Show how much their discussion thread count has increased since the last login.
To review more Differing Points of View	Review a Differing Point of View section	A good job message every time they review another Differing Point of View.
To meet the target they set for themselves	Set a target discussion amount for a particular time period	How close the player is to meeting their target and a congratulatory message when the player meets their target.
To meet the target they set for themselves	Set a Differing Points of View target to review	How close the player is to meeting their target and a congratulatory message when the player meets their target.
To meet/conquer as many challenges in the system as possible	Watch a video (or some instructional material) on how to use the discussion area	Show a list of possible challenges to meet, with the instructional materials.
To meet/conquer as many challenges in the system as possible	Watch a video (or some instructional material) on the value of viewing other perspectives	Show a list of possible challenges to meet, with the instructional materials.
To meet/conquer as many challenges in the system as possible	Participate in the discussion groups	Show a list of possible challenges to meet, with participating in discussion groups at a threshold (25).
To meet/conquer as many challenges in the system as possible	Read through other users' discussions posts	Show a list of possible challenges to meet, with Reading other users' discussion post as a threshold (25).
To meet/conquer as many challenges in the system as possible	Participate in the discussion groups over time	Show a list of possible challenges to meet, where users participate in a certain number of discussions over a certain amount of time.
To meet/conquer as many challenges in the system as possible	Read through other users' perspectives over time	Show a list of possible challenges to meet, where users read through a certain number of other players' posts over a certain amount of time.

Player type: Socializer

Motivation	Action to take	Feedback
To see how many other people are around the same thread count as them	Check their discussion thread count.	A list of players that are in the same discussion thread count range.
To interact with others with Differing Points of View	Review a Differing Point of View section.	A list of players that are in the Differing Points of View section now.
To find others that might help them reach their target	Set a target discussion amount for a particular time period.	A list of users that are within a threshold (that is 10 percent) of meeting their target.
To find others that might help them reach their target	Set a Differing Points of View target to review.	A list of users that are within a threshold (that is 10 percent) of meeting their target.
To find users to watch/discuss the instructional material with	Watch a video (or some instructional material) on the how to use the discussion area.	Next time there will be a group showing/displaying the instructional material.
To find users to watch/discuss the instructional material with	Watch a video (or some instructional material) on the value of viewing other perspectives.	Next time there will be a group showing/displaying the instructional material.
To find users to interact with	Participate in the discussion groups.	Users that are currently logged in and where they are discussing.
To find users to interact with	Read through other users' discussion posts.	Users that are currently logged in and where they are posting things.
To establish friendships	Participate in the discussion groups over time.	Show which players are the player's friends.
To establish friendships	Read through other users' perspectives over time.	Show which players are the player's friends.

Player type: Explorer

Motivation	Action to Take	Feedback
To find out what's going on in the game	Check their discussion thread count.	Show the statistics of the hottest threads or trending discussions.
To find out what most Different Point of View is in the game	Review the Differing Point of View section.	Show the range of difference between players on a viewpoint.
To see how many different types of discussions the player can participate in	Set a target discussion amount for a particular time period.	Show how many different types of discussions the player has participated in.
To see how many different types of discussions the player can participate in	Set a Differing Points of View target to review.	Show how many different types of discussions the player has participated in.
To see how many instructional links the player can find	Watch a video (or some instructional material) on how to use the discussion area.	Show how many instructional links the player has visited.
Show how many different types of discussions the player has participated in	Watch a video (or some instructional material) on the value of viewing other perspectives.	Show how many instructional links the player has visited.
To see how many different types of discussions the player can participate in	Participate in the discussion groups.	Show how many different types of discussions the player has participated in.
To see how many different types of discussions the player can participate in	Read through other users' discussion posts.	Show how many different types of discussions the player has participated in.
To see how many different types of discussions the player can participate in	Participate in the discussion groups over time.	To see how many different types of discussions the player has participated in over the past 30 days.
To see how many different types of discussions the player can participate in	Read through other users' perspectives over time.	To see how many different types of discussions the player has participated in over the past 30 days.