Analytics

It’s always important to analyze what you do. How can you know whether you created a good email if you don’t look at the analytics? You need to see whether your recipients read the email and click on the links you send them. How many bounces you have will tell you a bit about the quality of your data. If you have a lot of bounces, your email might get flagged as spam by more email servers. If you send too many emails, your customers might not be happy with you.

There is a difference between what you’ll see in Outbound marketing and Real-time marketing when it comes to analytics. Let’s start with how this looks in the Outbound marketing area.

Outbound analytics

In the out-of-the-box dashboard, as you can see in Figure 5.46, you can see an overview of your emails. You can see statistics and analytics of the emails in your system:

Figure 5.46 – Out-of-the-box email dashboard

For each email, you can see different...