Questions

The following are some questions that will help you gauge your understanding of the topics discussed in this chapter. The answers are available in the Assessments section at the end of the book.

1. What are the three different blocks you can use in segments?
   1. Demographic
   2. Query
   3. Segment
   4. Contact
   5. Behavior
2. Where do you add a subscription list?
   1. Marketing schema
   2. Marketing forms
   3. Marketing pages
   4. Marketing subscriptions
3. What are the three operators to combine several blocks in segments?
   1. include
   2. or
   3. but not
   4. exclude
   5. if else
   6. and also
4. Can marketing lists be used in customer journeys?
   1. Yes
   2. No
   3. Yes, but only subscription lists