Building a Business Intelligence Application
In today’s digital era, businesses generate massive amounts of data from various sources, including websites, mobile apps, and online transactions. One such data source is clickstream data, which refers to the record of user interactions and activities on websites or applications. Analyzing clickstream data can provide valuable insights into user behavior, preferences, and pain points, enabling businesses to tailor their products, services, and marketing strategies to better meet customer needs.
In this chapter, we’ll explore how to build a business intelligence application using native AWS services to analyze clickstream data. We’ll cover the entire process, from data ingestion and storage to data transformation, querying, and visualization.
In summary, this chapter covers the following topics in order:
- What you are going to build – a business intelligence application
- How you are going to build...
