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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

A dead HTML element – meta keyword tags


Google does not make use of the keyword meta tags in determining web ranking. Google has stated this publicly on several occasions, case closed!

Despite this clarity (which we do not always get from Google), webmasters and even SEO bloggers still cling to the outdated concept of keyword meta tags. And you can still find webmasters mindlessly stuffing hundreds of terms into keyword meta tags in an effort to improve rankings. It has been over ten years since that technique was good for even a mild bump in rankings.

True, some smaller search engines still employ the keywords tag in ordering search results. Notably, Bing publicly acknowledges that it still makes use of keyword meta tags in ordering search results, but warns that because of historic abuse, they'll not give keyword tags much weight. Bing's Product Manager, Duane Forrester, put it this way in a blog post, Getting it right is a nice perk for us, but it won't rock your world. Abusing meta keywords...

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