Crafting Page/Post titles
Crafting Page/Post titles closely parallels the process of crafting title tags, and should be done in conjunction. We need to think a little differently about Page/Post titles because their function and usage differs from title tags:
With Page/Post titles, we aren't restricted to 65/69 characters, as we are with title tags.
Page/Post titles are not hidden tags: WordPress uses Page/Post titles to generate internal navigation anchor text, and the titles appear as titles to content pages. We must, therefore, consider readability.
Internal navigation anchor text is a ranking factor, as is a content page's title. So, we want to be mindful of crafting keyword-rich, or at least keyword-aware Page/Post titles. To return to the Jacksonville air conditioning example, we do not want to simply repeat our title tag, Jacksonville Air Conditioning Contractor & Repair Company. First, we could risk over-optimization if all of our key elements are perfectly repeated. Second, our...
