What do you get with Print?

Instant access to your digital copy whilst your Print order is Shipped

Paperback book shipped to your preferred address

Redeem a companion digital copy on all Print orders

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

Key benefits

*Everything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or business

*Learn everything from keyword research and link building to customer conversions, in this complete guide

*Packed with real-word examples to help get your site noticed on Google, Yahoo, and Bing

Description

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.

What you will learn

*The elements that search engines use to rank websites—and how to optimize your site for premium placement

*Harness social media sites to extend the reach of your site and gain more visitors

*Discover the high-volume, high-value search phrases that customers use when searching for your products or services

*Avoid dangerous black-hat optimization techniques and the people who advocate and purvey them

*Build high-quality, high-value links from other websites to raise your rankings in search engines

*Create optimized and engaging content that both search engines and readers will love

*Avoid common SEO mistakes that can get your site penalized by search engines

What do you get with Print?

Instant access to your digital copy whilst your Print order is Shipped

Paperback book shipped to your preferred address

Redeem a companion digital copy on all Print orders

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

Frequently bought together

WordPress Search Engine Optimization- Second Edition

€38.99

WordPress 4.0 Site Blueprints (Second Edition)

€38.99

Building E-Commerce Solutions with WooCommerce, Second Edition

€30.99

Total € 108.97

FAQs

What is the digital copy I get with my Print order?

When you buy any Print edition of our Books, you can redeem (for free) the eBook edition of the Print Book you’ve purchased. This gives you instant access to your book when you make an order via PDF, EPUB or our online Reader experience.

What is the delivery time and cost of print book?

Shipping Details

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Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

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Premium: Trackable delivery to most EU destinations within 4-9 business days.

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Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

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Premium: Delivery to most Asian addresses within 5-9 business days

Disclaimer:
All orders received before 5 PM U.K time would start printing from the next business day. So the estimated delivery times start from the next day as well. Orders received after 5 PM U.K time (in our internal systems) on a business day or anytime on the weekend will begin printing the second to next business day. For example, an order placed at 11 AM today will begin printing tomorrow, whereas an order placed at 9 PM tonight will begin printing the day after tomorrow.

Unfortunately, due to several restrictions, we are unable to ship to the following countries:

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Customs duty are charges levied on goods when they cross international borders. It is a tax that is imposed on imported goods. These duties are charged by special authorities and bodies created by local governments and are meant to protect local industries, economies, and businesses.

Do I have to pay customs charges for the print book order?

The orders shipped to the countries that are listed under EU27 will not bear custom charges. They are paid by Packt as part of the order.

List of EU27 countries: www.gov.uk/eu-eea:

A custom duty or localized taxes may be applicable on the shipment and would be charged by the recipient country outside of the EU27 which should be paid by the customer and these duties are not included in the shipping charges been charged on the order.

How do I know my custom duty charges?

The amount of duty payable varies greatly depending on the imported goods, the country of origin and several other factors like the total invoice amount or dimensions like weight, and other such criteria applicable in your country.

For example:

If you live in Mexico, and the declared value of your ordered items is over $ 50, for you to receive a package, you will have to pay additional import tax of 19% which will be $ 9.50 to the courier service.
Whereas if you live in Turkey, and the declared value of your ordered items is over € 22, for you to receive a package, you will have to pay additional import tax of 18% which will be € 3.96 to the courier service.

How can I cancel my order?

Cancellation Policy for Published Printed Books:

You can cancel any order within 1 hour of placing the order. Simply contact customercare@packt.com with your order details or payment transaction id. If your order has already started the shipment process, we will do our best to stop it. However, if it is already on the way to you then when you receive it, you can contact us at customercare@packt.com using the returns and refund process.

Please understand that Packt Publishing cannot provide refunds or cancel any order except for the cases described in our Return Policy (i.e. Packt Publishing agrees to replace your printed book because it arrives damaged or material defect in book), Packt Publishing will not accept returns.

What is your returns and refunds policy?

Return Policy:

We want you to be happy with your purchase from Packtpub.com. We will not hassle you with returning print books to us. If the print book you receive from us is incorrect, damaged, doesn't work or is unacceptably late, please contact Customer Relations Team on customercare@packt.com with the order number and issue details as explained below:

If you ordered (eBook, Video or Print Book) incorrectly or accidentally, please contact Customer Relations Team on customercare@packt.com within one hour of placing the order and we will replace/refund you the item cost.
Sadly, if your eBook or Video file is faulty or a fault occurs during the eBook or Video being made available to you, i.e. during download then you should contact Customer Relations Team within 14 days of purchase on customercare@packt.com who will be able to resolve this issue for you.
You will have a choice of replacement or refund of the problem items.(damaged, defective or incorrect)
Once Customer Care Team confirms that you will be refunded, you should receive the refund within 10 to 12 working days.
If you are only requesting a refund of one book from a multiple order, then we will refund you the appropriate single item.
Where the items were shipped under a free shipping offer, there will be no shipping costs to refund.

On the off chance your printed book arrives damaged, with book material defect, contact our Customer Relation Team on customercare@packt.com within 14 days of receipt of the book with appropriate evidence of damage and we will work with you to secure a replacement copy, if necessary. Please note that each printed book you order from us is individually made by Packt's professional book-printing partner which is on a print-on-demand basis.

What tax is charged?

Currently, no tax is charged on the purchase of any print book (subject to change based on the laws and regulations). A localized VAT fee is charged only to our European and UK customers on eBooks, Video and subscriptions that they buy. GST is charged to Indian customers for eBooks and video purchases.

What payment methods can I use?

You can pay with the following card types:

Visa Debit
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What is the delivery time and cost of print books?

Shipping Details

USA:

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Unfortunately, due to several restrictions, we are unable to ship to the following countries:

Afghanistan
American Samoa
Belarus
Brunei Darussalam
Central African Republic
The Democratic Republic of Congo
Eritrea
Guinea-bissau
Iran
Lebanon
Libiya Arab Jamahriya
Somalia
Sudan
Russian Federation
Syrian Arab Republic
Ukraine
Venezuela

MatBay Apr 11, 2019

I read the first edition years ago, and it was the doorway into my current career in SEO. Whenever I'm training a new SEO on how to optimize WordPress, I hand them a copy of this book. Chapter Four in particular is as cogent a summary of fundamental keyword and onpage optimization theory as you will see.

Amazon Verified review

M Bijman Dec 31, 2015

Michael David explains in a very detailed, thorough and balanced way in his manual Wordpress Search Engine Optimization (2nd ed.) how SEO for WordPress sites works. David explains that; "It's important to keep in mind the role of the search engine. Too often, webmasters think or say Google is against them because Google appears to rank lower-value sites in favor of their own. The truth is the exact opposite: Google wants you to rank – as long as your result serves the need of its user base. You need to give Google what it’s looking for (or Yahoo or Bing, as the case may be), and Google will rank your site higher." (p.3) I was somewhat unnerved by David's to-the-point disambiguation and clarifications of the world of Google and SEO. But don't shoot the messenger: He is merely stating outright what many people don't know and will never find out, unless they read this. He gives the reader the advantage of his insider knowledge. Never again will you be fooled by spam, or hoax emails or all the other nonsense that pitches up on your site or in your in-box. I realized how much more there is for me to do, how things hang together, and which mistakes I must avoid. It was a real eye-opener. Particularly useful chapters are:Chapter 1: SEO BasicsChapter 5: Creating Optimized and Engaging ContentsChapter 6: Avoiding SEO MistakesChapter 7: Testing Your Site and Monitoring Your ProgressI would recommend you buy the ebook or pdf version of this manual because of all the hyperlinks in it (specifically in the Appendices that list the plugins and resources). Apart from being comprehensive and balanced, David also has a good writing style that makes the argumentation flow and draws the reader into the explanations, which are often complex. If you have a WordPress site, I would say this is one of the best manuals and technical handbooks to refer to and keep on hand.

Fede Gómez Sep 22, 2017

Si ya se tienen conocimientos generales sobre SEO el libro aporta más bien poco. Indicado para personas que se inicien en la optimización para buscadores con pautas específicas para WordPress.

WordPress Search Engine Optimization- Second Edition: A complete guide to dominating search engines with your WordPress site

What do you get with Print?