Android in-game advertisements
In-game advertisements are the most significant factor in monetization for both free and freemium games. Developers use their game platform to show advertisements in order to generate revenue.
Here is how it works:
- Advertisers submit the advertisements to various advertisement agencies.
- Each advertisement has a certain value and time duration limitation, which is called campaign cost and campaign time, respectively.
- The developer subscribes with those agencies.
- The developer integrates the agency advertisement platform to include and show advertisements.
- The developer sets the parameters for advertisement types, genre, and level.
- When the application triggers an advertisement call to the agency server, it looks for the available or running advertisement campaigns that match the criteria predefined by the developer.
- Upon successful match, the server sends the advertisement elements to the client device application.
- The application loads the advertisements.
- The application...