Engaging Customers with Marketing Cloud

Salesforce Marketing Cloud, along with Service Cloud and Commerce Cloud, forms the foundation of a B2C solution. Marketing Cloud, specifically Marketing Cloud Engagement (one product in the Marketing Cloud family of products), adds the ability to better understand and communicate with your customers through a variety of channels, including email, social media, SMS, and push notifications.

In this chapter, we’ll first review the components of the Marketing Cloud product suite and how they work together. We’ll then focus on the core capabilities Marketing Cloud Engagement brings to a Customer 360 solution, the Marketing Cloud Engagement data model, and a review of the integration options available. Finally, we’ll conclude with a review of Marketing Cloud Engagement solution design considerations.

Building upon our Packt Gear example, we’ll look at how Marketing Cloud Engagement can allow Packt Gear to build customer...