Capturing revenue with abandonment journeys
Abandonment journeys, such as an abandoned cart, aim to re-engage a customer who initiated some action on the storefront but didn’t complete the process.
The example provided in the solution kit is for an abandoned cart, which aims to re-capture potentially lost revenue by targeting customers who have populated a basket on your site with relevant reminders and incentives to complete their transactions. This might be something simple, such as an email with a coupon code for free shipping, incentivizing a customer to return. It could also be a bit more elaborate, with multiple email touchpoints, social ads, and AI-powered product recommendations to get the customer to return.
As we begin to map these business requirements to a technical solution, we know that there are components of this that require B2C Commerce and parts that require Marketing Cloud Engagement. Without a shopping cart and a product browse experience, there’...
