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Salesforce B2C Solution Architect's Handbook

You're reading from   Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801817035
Length 458 pages
Edition 1st Edition
Concepts
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Author (1):
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Mike King Mike King
Author Profile Icon Mike King
Mike King
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Toc

Table of Contents (20) Chapters Close

Preface 1. Section 1 Customer 360 Component Products
2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER 3. Chapter2: Supporting Your Customers with Service Cloud 4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C 5. Chapter 4: Engaging Customers with Marketing Cloud 6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution 7. Section 2 Architecture of Customer 360 Solutions
8. Chapter 6: Role of a Solution Architect 9. Chapter 7: Integration Architecture Options 10. Chapter 8: Creating a 360° View of the Customer 11. Chapter 9: Supporting Key Business Scenarios 12. Chapter 10: Enterprise Integration Strategies 13. Section 3 Salesforce-Certified B2C Solution Architect
14. Chapter 11: Exam Preparation Tools and Techniques 15. Chapter 12: Prerequisite Certifications 16. Chapter 13: Commerce and Integration 17. Chapter 14: Certification Scenarios 18. Assessments 19. Other Books You May Enjoy

Marketing Cloud Email Specialist exam overview

The Marketing Cloud Email Specialist certification is focused primarily on the Marketing Cloud Email Studio, Content Builder, and Journey Builder components of the core messaging and journeys product. Contextual knowledge of other Marketing Cloud components is also helpful. This certification is particularly helpful in understanding the role of Marketing Cloud email-based communications in the overall B2C Solution Architecture.

Further reading

The Marketing Cloud Email Specialist Exam Guide is here: https://sforce.co/3jcA5VA.

In the following sections, we'll cover the exam outline topics and study materials.

Marketing Cloud Email Specialist topic overview

This section reviews the topics currently included in the Marketing Cloud Email Specialist exam with recommendations for further learning about each. As always, you should review the exam guide for the latest version of this information, as it is subject to change...

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