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Salesforce AppExchange Success Blueprint

You're reading from   Salesforce AppExchange Success Blueprint Transform your ideas into profitable and scalable Salesforce applications

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Product type Paperback
Published in Oct 2023
Publisher Packt
ISBN-13 9781835089545
Length 342 pages
Edition 1st Edition
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Author (1):
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Jakub Stefaniak Jakub Stefaniak
Author Profile Icon Jakub Stefaniak
Jakub Stefaniak
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Table of Contents (19) Chapters Close

Preface 1. Part 1:Setting the Stage FREE CHAPTER
2. Chapter 1: Introduction to the Salesforce Ecosystem and AppExchange 3. Chapter 2: Becoming an AppExchange Partner 4. Chapter 3: Designing Customer-Centric Applications 5. Part 2:Building Blocks
6. Chapter 4: Exploring Salesforce Platform Technologies 7. Chapter 5: Seamless Integration with External Systems 8. Chapter 6: Security Review 9. Part 3:Delivering Value
10. Chapter 7: Release Management 11. Chapter 8: Onboarding New Customers 12. Chapter 9: Operational Excellence 13. Part 4:Scaling for Success
14. Chapter 10: Leveraging Analytics and Insights 15. Chapter 11: Managing Technical Debt 16. Chapter 12: Navigating the Path to Success 17. Index 18. Other Books You May Enjoy

AppExchange Marketing Program (AMP)

Ever written a brilliant LinkedIn post and thought, ‘Gosh, I wish I could put a spotlight on this right now!’? Well, for apps on the Salesforce AppExchange, there’s something that comes pretty darn close. Ladies and gentlemen, I present to you: the AppExchange Marketing Program (AMP).

What makes AMP unique is its powerful combination of tools, resources, and insights, specifically designed to maximize the presence of ISV partners on the Salesforce AppExchange. However, it’s essential to understand that AMP is a paid program. Please be aware that it can be costly and might not always give a good return on investment to smaller ISVs.

AMP goes beyond being just a marketing initiative; it is a strategic investment. Salesforce acknowledges the challenges that ISVs may face in a competitive market and, therefore, offers AMP as a premium suite to provide partners with a competitive edge. It is custom-made to...

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