AppExchange Marketing Program (AMP)
Ever written a brilliant LinkedIn post and thought, ‘Gosh, I wish I could put a spotlight on this right now!’? Well, for apps on the Salesforce AppExchange, there’s something that comes pretty darn close. Ladies and gentlemen, I present to you: the AppExchange Marketing Program (AMP).
What makes AMP unique is its powerful combination of tools, resources, and insights, specifically designed to maximize the presence of ISV partners on the Salesforce AppExchange. However, it’s essential to understand that AMP is a paid program. Please be aware that it can be costly and might not always give a good return on investment to smaller ISVs.
AMP goes beyond being just a marketing initiative; it is a strategic investment. Salesforce acknowledges the challenges that ISVs may face in a competitive market and, therefore, offers AMP as a premium suite to provide partners with a competitive edge. It is custom-made to...