Measuring UX
A listing of resources pertaining to measuring the true value of UX.
Metrics
The strategy and approach of measuring UX outlined in Chapter 6, An Essential Strategy for UX Maturity can truly drive UX success, understanding, maturity, and long-term success on a consistent basis. To effectively pursue this strategy requires that you not only use a measurable approach, but also know what to measure. Here are some examples of some of the types of metrics you can use. This is not a complete list. They are provided to get you thinking about metrics and about what can be measured. The choices are vast and limited only by your imagination and your understanding of the language of business.
Financial performance metrics:
Percentage of IT expenditures to deliver new functionality
Total spending reduced by business unit
Total value creation from UX-enabled projects
Percentage of decreased annual IT costs
Differential in business case estimate and actual benefits
Net present value delivered during...
