Live agent

Salesforce live agent is an out-of-the box feature that provides the power to communicate with your website visitors in real time. You may have noticed that there is a Need help? Chat with us! button on almost every company website, as shown in the following screenshot:

Live chat offers customers exactly what they are looking for from a customer support team, that is, real time interaction. Amazon, ExpressVPN, and Apple are a few companies that offer live chat as a channel of support for their customers. The following are a few benefits of having a live chat on the company website:

1. Real-time conversion with the customer and the ability to share files or screen.

2. Live chat is cost saving as one live chat agent can handle multiple customers simultaneously.

3. Studies prove that offering a live chat feature on the company website can bring more sales.

4. It also helps the organization to improve the call center deflection rates.

5. A live chat agent can drive both sales and service.

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