Optimizing Your Key Metrics for Growth

There’s an ongoing challenge in the world of business and it’s to do with measurement. Everyone says they’re doing it, but the application of the word to ascertain whether desired outcomes are achieved is so inconsistent, the reporting of it so varied, and the opaqueness of processes that are involved in it are so great that it’s a wonder that there is so much unquestioning fervor over it.

Measurement of progress, of course, is critical in the world of business. But even when presented with measured results, curious minds will usually go quickly to questions about the processes and the data underpinning the measurement. If the measurement of the result is unclear or completely missing, the credibility of the results themselves will be called into question. This is because the capital that drives business expects to see a return on investment and the kind of results that can be measurably supported before the information...