CRM and Connectivity Integrations

Up to this point, we’ve covered two really big categories of integrations you may need: e-commerce integrations and form or survey integrations. In this chapter, I’d like to tackle the next big category of integration people use most commonly: integrations to connect your existing customer relationship management system (referred to as a CRM from this point onward) with your Mailchimp account and general connectivity integrations. Central to your Mailchimp account, and digital marketing more broadly, is how you leverage and access your data. If you have already used a CRM, you should know that better than those who may just be starting their marketing journey.

In this chapter, we’ll be going over the following topics:

• Popular CRM and connectivity integrations and why to connect them
• What the various integration paths are and how to find and use them
• Understanding where data is present when syncing is initiated...