Setting up third party services that can assist with SEO

Once your site is built and populated with content, but prior to launching for the general public, you will want to take some preliminary steps to get the site ready for the search engines. In this section of the chapter we highlight three helpful third party tools you should put in place for launch:

• Google Analytics

• Google Webmaster Tools

• Bing Webmaster Tools

All three tools require you to have accounts on the various services (that is, Google and Bing). In this text, we'll assume you have already registered for accounts on Google and Bing and will be using those accounts to get things set up for your site.

Note

Note, that if you are setting up a site that you intend to hand off to a client, you will probably want to create a unique account for them, or use one of the client's existing accounts. Transferring ownership of accounts is problematic and best avoided.

Getting started with Google Analytics

Google Analytics is a website...