Your personal marketing campaign

When you think about how businesses succeed, it's because they have great products or services and outstanding marketing. You must now think of yourself as a business that is selling a great product: you. Your marketing campaign will consist of written and verbal communication skills, both of which need to come together to conduct a successful marketing campaign that will get you to the interview. Beginning with your written communications, you have four possible documents: the CV, cover letter, approach letter, and LinkedIn profile. Your verbal communications will be tested with personal networking, informational interviews, follow ups, and finally the interview, which will be discussed in the next chapter. Let's break these down in this chapter.