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Express Your Creativity with Adobe Express
Express Your Creativity with Adobe Express

Express Your Creativity with Adobe Express: Create stunning graphics, captivating videos, and impressive web pages without any coding skills

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Express Your Creativity with Adobe Express

A Brief Introduction to Adobe Express

In this book, you will learn how to create stunning social media graphics, thumb-stopping animations, beautiful landing pages, and captivating videos. Additionally, you will be introduced to the power of Quick Actions in Express, which will enable you to swiftly edit videos and effortlessly create PDFs. You will discover ways to integrate your brand with Express and leverage the social media content scheduler. These are just some of the many techniques that you will master in this book. Enjoy the flexibility of creating beautiful content either in the browser or on your mobile device using the Adobe Express apps.

Regardless of your professional background, whether you’re a marketer, a content creator, an educator, a budding designer, or an entrepreneur, it is crucial to consistently generate content. Express is an entry-level tool that revolutionizes the design landscape, ensuring accessibility to everyone. By democratizing design, Adobe Express empowers individuals with any design expertise to effortlessly create visually beautiful content.

Learning and putting what you’ve learned into practice has never been easier, and you can accomplish something no matter which chapter you read.

Whether you want to start from scratch or select from a curated selection of templates, you can create beautiful content within minutes. You can create social media graphics, social media posts, Instagram stories, YouTube thumbnails, event posters, business cards, flyers, logos, and much more with Adobe Express.

With Adobe Express, you can create web pages without any coding skills. Web pages can be created within minutes, and they are hosted on Adobe. You can add hyperlinks, images, and videos to these web pages. Expand your creative output for your brand by creating web pages for your product or business; create a marketing splash page to advertise an upcoming event; or launch an announcement with a call to action with an Adobe Express web page.

Go a step further and create videos and animations with Adobe Express. Editing a video using Express doesn’t come with a steep learning curve. You can effortlessly incorporate images and videos, and utilize the app to trim, crop, and resize your videos. Enhance the impact of your videos by incorporating a soundtrack from the extensive library of free music available in Express. Additionally, recording voiceovers in Express is a simple and straightforward process.

We’ll cover the following topics in this chapter:

  • What is Adobe Express?
  • How can I access Adobe Express?
  • Creating an account on Adobe Express
  • Adobe Express Premium versus free versions

By the end of the chapter, you will be able to create an account in Adobe Express, and you will know the difference between the free and Premium versions. You can decide to pay for the premium version at any point.

Technical requirements

You will need a modern browser, such as Google Chrome. Additionally, you can download the Express app, which is slightly functionally different from the browser version.

What is Adobe Express?

Adobe Express is a web and mobile app that allows you to easily create stunning graphics and content without having any graphic design skills. You can choose from thousands of templates and personalize and remix the content to create your own eye-catching content.

Examples of the type of content you can create

Here are some examples of content that you can create in Adobe Express:

  • Social media content

You can create social media content quickly and easily by using one of the hundreds of templates provided by Adobe Express.

Figure 1.1 – Example of a social media post

Figure 1.1 – Example of a social media post

  • A logo

With Adobe Express, you can create logos by using the logo builder. Adobe Express makes it easy for you to create a customized logo from scratch with their easy step-by-step guide.

Figure 1.2 – An example of a logo

Figure 1.2 – An example of a logo

  • Graphics for Instagram/Facebook stories and covers for reels and TikTok

Create captivating, thumb-stopping content for your Instagram and Facebook stories, and covers for Instagram/Facebook Reels and TikTok. Choose from one of the hundreds of modern templates available in Adobe Express.

Figure 1.3 – An example of an event graphic created from a template, which can be animated and used for your Instagram stories

Figure 1.3 – An example of an event graphic created from a template, which can be animated and used for your Instagram stories

  • Create a business card

With Adobe Express, you can create a professional business card for your business.

Figure 1.4 – An example of a business card

Figure 1.4 – An example of a business card

  • Presentation graphics

Forget boring PowerPoint presentations! With Adobe Express, you can easily create professional presentation graphics by choosing from hundreds of templates.

Figure 1.5 – An example of a business presentation slide

Figure 1.5 – An example of a business presentation slide

  • A menu

You can create unique and modern menus quickly and easily using a template with Adobe Express.

Figure 1.6 – An example of a menu

Figure 1.6 – An example of a menu

  • An invitation

You can create birthday invitations, wedding invitations, baby shower invitations, and much more. With Adobe Express, choose from hundreds of stunning templates for your next party invitation.

Figure 1.7 – An example of a wedding invitation

Figure 1.7 – An example of a wedding invitation

  • A web page

Need a website or marketing splash page for your business but don’t know how to code? Look no further! With Adobe Express, you can quickly and easily create professional web pages.

Figure 1.8 – An example of a web page created in Adobe Express

Figure 1.8 – An example of a web page created in Adobe Express

These are just a handful of examples of the type of content you can create in minutes with Adobe Express. There is no limit to what you can create with Adobe Express.

How can I access Adobe Express?

Adobe Express can be accessed on the browser at the following link:

https://express.adobe.com/

There is no need to download any software. Adobe Express can be accessed through a browser, so no matter where you are, you can simply navigate to the URL and start creating.

Adobe Express is also available as an app on iOS and Android. You can start creating on your iPhone, iPad, or Android device.

Adobe Express for iOS

To start Adobe Express on iOS, follow these steps:

  1. Visit the Apple App Store and download the Adobe Express app.
  2. On your iPad or iPhone, tap on the Adobe Express app.
  3. Sign in with your Adobe ID, Apple ID, Facebook account, or Google account (refer to the Creating an account in Adobe Express section to learn more).
  4. Once you have signed in, you can start creating!
Figure 1.9 – Adobe Express app home page

Figure 1.9 – Adobe Express app home page

Adobe Express for Android

To start Adobe Express on Android, follow these steps:

  1. Visit the Google Play store and download the Adobe Express app.
  2. On your Android device, tap the Adobe Express app.
  3. Sign in with your Adobe ID, Facebook account, or Google account (refer to the next section to learn more).
  4. Once you have signed in, you can start creating!

Now that we have learned how to access Adobe Express on the browser and through the mobile apps, in the next section, we will learn how to create an account.

Creating an account in Adobe Express

Whether you are using the free or Premium version of Adobe Express, you can create an Adobe ID.

If you are using the free version of Adobe Express, you do not need to create an Adobe ID. You can sign up to use Adobe Express with your Facebook account, Google account, or Apple ID.

To create an account in Adobe Express, follow these steps:

  1. Navigate to https://express.adobe.com/.
  2. Click on Sign Up:
Figure 1.10 – Sign Up button

Figure 1.10 – Sign Up button

  1. Next, select Log in with Adobe ID:
Figure 1.11 – Login page for Adobe Express on the web

Figure 1.11 – Login page for Adobe Express on the web

  1. Next, on the Sign in page, click on Create an account:
Figure 1.12 – Sign-in page for Adobe Express on the web

Figure 1.12 – Sign-in page for Adobe Express on the web

  1. Fill out your details and select Create Account:
Figure 1.13 – Create an account page for Adobe Express on the web

Figure 1.13 – Create an account page for Adobe Express on the web

Now that you have created an account, you can use your Adobe ID to log in to Adobe Express. In the next section, you will learn the difference between the free and paid versions of Adobe Express.

Adobe Express Premium versus free versions

You can choose to use the free plan or pay for an Adobe Express membership. With the free plan, you can access limited content and features within the Adobe Express app. However, with the Premium version, you can access thousands of premium templates and assets.

Let’s look at each of the versions in detail.

Free plan

The free plan includes all the core features and has some limitations:

  • 2 GB cloud storage.
  • Access thousands of templates, Adobe Fonts, and design assets. A limited collection of royalty-free Adobe Stock free collection photos.
  • Basic editing and photo effects including remove background and animate.
  • Create on both web and mobile.

Premium plan

You can pay for a subscription to unlock the premium features of Adobe Express.

Features include the following:

  • 100 GB of cloud storage
  • Access to all the premium templates, design assets, and more than 160 million roaylty-free Adobe Stock collection photos.
  • Collaborate on and share projects with your team
  • Manage templates and assets with Creative Cloud Libraries
  • Access to all the premium editing features, including resizing images and refining cutouts
  • Access to more than 20,000 Adobe Fonts and character types (curved type, font pairs, and grids)
  • Create your own brand (branding, logo, colors, and fonts)
  • Create PDFs and export them other file types
  • Create on web and mobile

You will also get access to the following apps when you subscribe to an Adobe Express membership:

  • The Adobe Express app (web and mobile)
  • Adobe Spark Page (mobile)
  • Adobe Spark Video (mobile)
  • Adobe Photoshop Express (mobile)
  • Adobe Premiere Rush (desktop and mobile)
Figure 1.14 – A premium subscription includes all these additional Adobe apps

Figure 1.14 – A premium subscription includes all these additional Adobe apps

Summary

Throughout this chapter, you gained insights into the wide array of content you can design with Adobe Express. You were introduced to different ways of accessing Express: via the browser or the mobile apps. As part of this process, you have created an Adobe ID, which will serve as your login credentials. As explained in this chapter, you have the option to upgrade from the free version to the Premium version at any time.

In the upcoming chapter, you will delve into the creation and integration of your brand within Adobe Express. You will learn how to create a style guide in Adobe Express, encompassing elements such as your logo, font selection, and color scheme. These elements will ensure you have a consistent and cohesive visual identity across all the content you create using Express.

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Key benefits

  • Captivate and convert with compelling videos that tell your brand story, driving traffic to your website and store
  • Build beautiful and engaging content with Adobe Express either from your browser or mobile phone
  • Work through guided projects that take you from start to finish with step-by-step support

Description

Working with graphics can be daunting, especially if you don’t have a background in graphic design, but with Adobe Express, you can create stunning content without prior experience. This book will show you how you can choose from thousands of beautiful templates, customize them to your brand, and watch your visuals come to life. This book is your ultimate guide to Adobe Express, covering every function, from formatting typography to animating your graphics. With practical exercises, you’ll be able to put your newfound knowledge into action and start creating right away. You’ll learn the art of crafting stunning social media graphics, thumb-stopping animations, beautiful landing pages, and captivating videos. Whether you prefer the browser or mobile experience, Adobe Express provides the flexibility to create beautiful content seamlessly. Learning new skills and applying them has never been easier, as each chapter equips you to accomplish remarkable feats. By the end of this book, you’ll have mastered Adobe Express for elevating your online presence.

Who is this book for?

If you’re a marketer, content creator, budding designer, or entrepreneur looking to elevate your brand through stunning visuals and compelling content, you know that designing professional-grade graphics, web pages, and videos can be a daunting task, especially if you lack experience with graphic design software. This book will show you how you can unlock the full potential of Adobe Express to create visuals for any platform or medium, even if you're a complete beginner to designing.

What you will learn

  • Learn how to create stunning social media graphics without having any prior design skills
  • Repurpose graphic content and convert them to animations
  • Create a beautiful responsive web page or marketing splash page, without coding knowledge
  • Create once and repurpose the content in different aspect ratios for all the social media platforms
  • Repurpose video for various social media uses and adhere to the aspect ratios for each platform
  • Create compelling eye-catching content for your audience to engage with
  • Create a landing page to collect leads
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Publication date, Length, Edition, Language, ISBN-13
Publication date : Jul 14, 2023
Length: 338 pages
Edition : 1st
Language : English
ISBN-13 : 9781803237749
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Publication date : Jul 14, 2023
Length: 338 pages
Edition : 1st
Language : English
ISBN-13 : 9781803237749
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Table of Contents

19 Chapters
Part 1 – A Brief Introduction to Adobe Express Chevron down icon Chevron up icon
Chapter 1: A Brief Introduction to Adobe Express Chevron down icon Chevron up icon
Chapter 2: Express Your Brand – How to Create Your Brand Chevron down icon Chevron up icon
Part 2 – Create Graphics with Adobe Express Chevron down icon Chevron up icon
Chapter 3: Creating Expressive Content Starting with a Template from Adobe Express Chevron down icon Chevron up icon
Chapter 4: Level Up Your Social Media Posts with Adobe Express Chevron down icon Chevron up icon
Chapter 5: Animating Text and Images with Adobe Express Chevron down icon Chevron up icon
Chapter 6: Editing Images Using Quick Actions Chevron down icon Chevron up icon
Chapter 7: Polishing PDFs Using Quick Actions Chevron down icon Chevron up icon
Chapter 8: Put Your Skills to Practice with Adobe Express Chevron down icon Chevron up icon
Part 3 – Create a Web Page with Adobe Express Chevron down icon Chevron up icon
Chapter 9: Building a Web Page with Adobe Express Chevron down icon Chevron up icon
Chapter 10: Mini Projects – Creating Your Own Web Page(s) with Adobe Express Chevron down icon Chevron up icon
Part 4 – Create a Video with Adobe Express Chevron down icon Chevron up icon
Chapter 11: Creating and Editing Videos Chevron down icon Chevron up icon
Chapter 12: Polishing Videos Using Quick Actions Chevron down icon Chevron up icon
Chapter 13: Scheduling Content in Adobe Express Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon

Customer reviews

Rating distribution
Full star icon Full star icon Full star icon Full star icon Half star icon 4.5
(4 Ratings)
5 star 50%
4 star 50%
3 star 0%
2 star 0%
1 star 0%
HYOGIL KWAK Jul 31, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
The description of the function is kind. There are a lot of images in particular, so it is very helpful for understanding the content. However, it was a pity that there was no explanation of the voice character animation function.
Feefo Verified review Feefo
Ryan Aug 19, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
"Express Your Creativity with Adobe Express" is a revelation for both beginners and seasoned artists diving into digital creativity. With a user-friendly approach, this book transforms Adobe Express from daunting to doable. The step-by-step guidance ensures mastery of photo editing, graphic design, and digital art creation.Visually appealing and well-organized, this book is a must-read for anyone seeking to harness the power of Adobe Express. It not only teaches the software but also nurtures creativity. This book is your guide to a new level of digital artistry. Highly recommended!Small note: I was given this book as a gift to review, but it is still an amazing book for those interested in learning more with Adobe Express!
Amazon Verified review Amazon
Kindle Castle Jul 04, 2024
Full star icon Full star icon Full star icon Full star icon Empty star icon 4
I had the opportunity to thoroughly explore and familiarize myself with the various features of Adobe Express. However, I was a bit disappointed to find that the voice animation feature, which I was particularly interested in, was not available. The extensive features are well-explained with photos, making it easy to understand and follow along. I would appreciate it if first-edition purchasers could be provided with access to additional features.
Amazon Verified review Amazon
AWit82 Aug 28, 2023
Full star icon Full star icon Full star icon Full star icon Empty star icon 4
This book provides guidance on how to get started with making projects in Adobe Express. Sue gives step-by-step instructions on how to create a logo, a Instagram Story, a book cover and more using the app. The program combined with this book would be very useful for someone looking to advertise their business online across multiple social media platforms. but perhaps lacks graphic design skills, or needs materials fast as Adobe Express provides many excellent examples of templates. The templates streamline the process because it may only take a few changes to make them fit your brand. Sue clearly shows her expertise in the program and makes learning the features of the program very easy.Unfortunately, even though this book was just published in July 2023, in August 2023 there was a big update with Adobe Express and some of the menus, links and tools mentioned have changed or disappeared completely. This might make the book a bit hard to follow at times. For example she explains how to curve text or write text in a circle but for the life of me I didn't see the tool she mentioned and couldn't figure it out. I went to the Adobe Express community forum and some people were complaining about this feature now being gone with the update. Some of the animation options have also gone missing and new ones have been added. Even if things have changed a bit, it's not difficult to intuitively look around and figure out how to do something (unless of course Adobe took it away!). Since the author cannot predict the future and didn't see these updates coming this does not reflect on the author!!
Amazon Verified review Amazon
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