If you don't want to be a conference speaker

Tim Berglund: Yes, certainly on my team there is. I've got a member of my team who doesn't like speaking and doesn't like being in front of people. She's an amazingly high performer.

My view of the evangelist role is that at meetups and conferences, this is a performance role, but you also have to deliver content that's useful. On my team, we have a content person. What she does, for example, is take different parts of the open-source stack that we've built, and even parts of the enterprise product, and say, "These things are supposed to work together. Product marketing says this works this way. Let me try and build something that does that."

This is amazingly valuable work because we can find out that the product doesn't work, so we need to fix that. We can also find out that the product works well and create content around that.

Geertjan Wielenga: Is the variation of tasks...