Summary

In this chapter, we covered three model case studies. For our first model case study, Comet Communications implemented LLMs to improve customer service. The LLMs were integrated into existing systems for NLU and response generation, customized for the brand’s voice, and deployed across multiple channels. Continuous learning and monitoring were essential, leading to improved customer satisfaction and operational efficiency. The LLMs were trained using historical customer service data, focusing on understanding company-specific terminology and frequent customer issues. A pilot program tested the LLMs, resulting in positive customer feedback, reduced response times, and lower operational costs, despite the need for continual updates and agent collaboration.

For our second model case study, Digimarket Corporation utilized LLMs for content creation and SEO, resulting in personalized marketing, increased engagement, and first-page search rankings. Challenges included maintaining...