Northwind

Northwind is a small company that offers many products to its customers. The company starts growing, and there is no way to maintain customer orders and inventory details manually. The company doesn't have an IT department, and they are using Microsoft Excel to perform their data analysis. The data is stored on many isolated Microsoft Access databases. Currently, reporting is done through Microsoft Excel and some basic Microsoft Access reports. The top management of Northwind is facing difficulties finding the required information at the right time. The available information is also not 100 percent accurate, as it is stored and processed manually. As you can see, they need to build a complete system to store all this information and to act as a source for a complete BI solution.

Management was worried about the cost of implementing such a system, and they are also not sure whether Northwind is ready to take this step yet. Market competition was another key factor to consider...