Extending with declarative features
The three declarative features we covered in Chapter 6, Declarative Customization Options (Einstein Next Best Action, Einstein Prediction Builder, and Einstein Discovery) can be used along with the standard Salesforce platform features such as flows and Lightning pages to create advanced custom solutions for your AI business requirements.
Einstein Next Best Action provides a framework for providing in-context recommendations for what to do next. A combination of a declarative strategy builder and the ability to extend the built-in functionality with Apex at various points of the flow means that you can find ways of bending this feature to do far-flung things if you feel so inclined.
For instance, you could decide to create recommendations linked to different screen flows, each representing a different layout for filling out the core record and replacing the normal page layout mechanism. That would be a bad idea, as you already have Lightning...
